Spring clean up ads8/24/2023 They aim to protect their homes, to make them safe for their children. Now they do not simply plan to clean-up for the sake of tidiness. “Such events as the infantile paralysis epidemic of last year have quickened the interest of the public in the proper protection of their homes against disease germs…Clean-up time means much more than it did a few years ago to most people. From the same source also come insects and vermin which spread these germs.” The March 1917 issue of The Red Cross Messenger, the company’s publication for retail pharmacists, further explained: A 1917 Johnson & Johnson national magazine ad, titled “For Your Clean-Up Week,” began by stating: “From dirt and darkness come germs which cause sickness, disease and epidemic. These national Clean Up Weeks emphasized the importance of Spring cleaning to protect families’ health and positioned the company and local retail pharmacists as trusted partners in making public health products and information available. In 1917, the company worked with retail pharmacists nationwide to sponsor national Clean Up Weeks, focused on public health in the home. Johnson & Johnson was a leader in both of those public health areas, having put on the market the first commercial first aid kits in 1888 and the first commercial first aid manuals in 1901. The 1910s and the United States’ 1917 entry into World War I brought an increased focus on preparedness to American households, including first aid and disease prevention – a defense of the home against injury and disease. The company’s approach was three-pronged: putting public health products on the market for frontline health workers and the public distributing free science-based public health information and educating employees, who would then put these public health principles into practice in their families and communities. Under Kilmer’s leadership, Johnson & Johnson began addressing unmet needs in public health based on practical applications of germ theory. He and his fellow Board of Health members helped bring public health and sanitation to New Brunswick, working to address unsanitary conditions, eliminate disease vectors like open sewers and contaminated water, and improve the health of the city’s residents. Kilmer, a pharmaceutical chemist and former retail pharmacist, had been a co-founder of the New Brunswick, New Jersey Board of Health. When Scientific Director Fred Kilmer joined Johnson & Johnson in 1889, he brought with him his public health expertise and the company began working to meet unmet needs in public health. From the company’s inception, Johnson & Johnson has identified unmet needs and innovated to meet them.
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